CLIENT: Volkswagen Academy
The Volkswagen Academy was implementing a new Quality Assurance process for all North American dealership personnel. I worked on the Creative team and the Account team to work directly with the writers to produce the content for the video scripts (DVD), online training (Video tutorials) as well as guide books and a microsite. I also served as the liaison between our internal creative team, and the client for approval and change requests and the production calendar with the print vendor for printing and shipping fulfillment.
We sent a branded kit to all of the Volkswagen dealerships in North America.