The new touch screen radio (NCG2K2) in Nissan models was proving to be difficult for their customers. The JD Power Survey showed that the use of the radio, navigation and audio head unit was an ongoing pain point to new owners. I worked on the Creative Team, and Account/Client team to design and implement a training tutorial for new vehicle owners, to help them familiarize themselves with the radio features in their new vehicle.
This was built as a web tool, and ran seamlessly on iPad and mobile devices. The feedback was so strong, that additional radio head units were built out as well. Nissan even created a large scale simulator for a touch screen wall, as a Marketing campaign at Pebble Beach Concours d’Elegance.