CLIENT: Volkswagen/Volkswagen Academy
The Volkswagen Retail Qualification Championship (RQC) is an annual competition open to all Volkswagen dealership employees. Each job role has a series of online tests to complete. As the stages advance, the top scoring competitors move on. The Finalists (4 from each job role nationwide and a handful of Corporate employees who sit in as Proctors) are sent on an all expense paid trip to compete in the Finals. It’s a week long competition of testing, hands on problem solving and Volkswagen events. The top winners for each job role from the North American RQC Finals are sent to compete in Germany and represent the United States in a global competition.
As a Graphic Designer, I helped create all of the event materials from the initial promotional emails that were sent out to promote the test dates, to the materials for the finals: banners, gift bags, hotel room drops, name tags, itineraries, photo gallery websites uploaded each night, event apparel, the video upload site and scoring site for judges, dinner menus…the list goes on and on!
As an Account Manager I helped to brand the event. Every year has a new theme and is carried out throughout the competition. The floor plans are created, and signage to direct competitors from hotel check in through the final awards dinner. We also put together gift bags, and final prize ideas, as well as non-monetary prize solutions when we faced budget cuts last year.