CLIENT: Volkswagen After Sales.
Seasonal catalogs to promote Volkswagen DriverGear clothing and accessories, and after market Volkswagen Accessories. Fall/Winter and Spring/Summer catalogs produced and distributed to all North American dealerships. Also managed website updates and created new web banners and product tiles.
Lauren as an Account Manager: Presented the proposed wireframes to the client. I was responsible for completing and maintaining the production calendar from onset of wireframes with the creative team and budget approval through production and distribution. Photo shoot schedule, model booking and scheduling, on site photo shoot management (day of), ensure all garments were steamed and ready for photographing. Labeling all props by model and page category. Lead bi-weekly meetings with client to show progress and revisions. Asset management to ensure all product photography was delivered from client for stock imagery and German apparel.
Lauren as a Graphic Designer: Prior to the photoshoot, I worked with the creative team on wireframe comps and layout ideas from dimensions and orientation to layout and templates. After the photoshoot, I worked with the creative team to retouch and resize selected images for print and web. I created all of the website tiles and banners for the Spring 2013 website.